Elizabeth Hurley and Her Swimwear Line

Hollywood celebrities and models alike have lots of opportunities constantly knocking on their doors. Yes, even while they're at the peak of their careers or at the bottom of the dust bin. Some actors try their luck on political careers. Male musical artists, on the other hand, take on the gamble of setting up their own recording studios and labels. But if there's one thing that catches such artists' attention, it would have to be fashion design.

Most celebrities and artists have their own clothing line and fashion designing establishments. Puff Daddy or P. Diddy, for instance, used his cool gangster image for his own men's clothing line of classy suits and elegant corporate wear. Michael Jordan has, of course, a sportswear line comprised of shoes, jackets, shirts, perfume, and the like. But if it's about swim wear, gorgeous models and actresses seem to bask under the limelight more than the people who are actually swim wear designers!

Elizabeth Hurley, a late 90s model who has a knock-out figure, has opened up a swimwear designer collection line last April 2005. Now she has been constantly on the go to promote her swim wear designs, carefully going through the same set of marketing and advertising strategies as her competitors and colleagues. In October 2005, she had publicly stated in a known women's fashion magazine that she would not be posing in a skimpy bikini or any swim wear, for that matter. But I think she gobbled up her own words by wearing an eye-popping bikini in a photo shoot last December 2005! The photo reached the Sunday Times Travel magazine's pages, in which people -- men, in particular -- bought the issue as fast as the magazine establishments could display it on their shelves!

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